IKEA? IKEA!

IKEA needed spring cleaning and back to school spots that highlighted their new accessibility features while keeping the brand’s light, fun tone.
So of course we added in some feral animals and dark basements.

Credits:
Chief Creative Officer: Samira Ansari
Executive Creative Director: Andrew Hunter
Creative Director: Elinor Beltrone
Creative Director: Matthew Moyer
Creative Director: Winston Noel
Creative Director: Meghan Howell
Directors: Tiny Bullet